Is rape a product of sexual desire, or the exercise of power Essay

Is rape a product of sexual desire, or the exercise of power - Essay Example Having this in mind, this paper examines the issue with a view of examining the motivation of rapists as either sexually aroused or as men or women who have decided to exercise their perceived powers over their victims through intimacy. It will also look in into the matter of a continuously broadening side of criminality and violence within sexual relationships. The aim is to examine the various elements that come into play when handling matters dealing with rape in the society today. Rape can be generally defined as the use of violent means or threatening words to lead someone into submitting to sexual intercourse (Smart 1995). This act can therefore result into serious violation of the victim’s dignity as well as loss of self confidence among other physiological side effects (Kelly 1998). There are various theories that have been proposed to explain this inhuman act. One of these theories will be discussed in the section that follows. One of the long found theories of sexual assault was based on the belief that rapists were mentally ill or had some biological imbalances in their body that contributed to inability for any proper control of their impulses. This theory is referred to as the psychopathology model. It proposes that rapists were medically unfit individuals that were acting in an inhuman manner because of their bodily imbalances (Terry et al 2010). This theory thought that rape was a rare occurrence and hence could be effectively handled by medically proven means like hormonal injection, psychotherapy or even castration. When looked at in the view of the two divides that are being examined by this paper, the theory supports the view that rape may be as a result of sexual desire or the inability to control such desires. However, this model may only apply to a few cases of rape that has been a growing concern in the moral foundations of the society we live in today. The

The Celebration of the Lizard Essay -- Analysis, Jim Morris

It was 1968's album Waiting for the Sun that marked the appearance of a new aspect of Morrison's image, the Lizard King. A poem entitled â€Å"The Celebration of the Lizard,† in which he pronounced â€Å"I am the Lizard King,† was printed on the album jacket. Morrison later claimed that this poem was meant to be partly in jest, but it took on a life of its own and would play an important role in Morrison mythology. In a 1970 interview, Morrison respond to a question about being called a Lizard King: Stevenson: How do you feel about some of the magazine articles that used to come out calling you the Lizard King and things like that? Morrison: Oh, I liked it! I enjoyed it! I thought it was, you know, I always liked reptiles, I always had a fondness for them . . . We did evolve from reptiles . . . I used to see the universe as a mammoth peristaltic snake and I used to see all the people, objects and landscapes as pictures on the facets of their skin, their scales. I think the peristaltic motion is the basic life movement: swallowing, digestion, the rhythms of sexual intercourse. Even your basic unicellular structures have this same . . . Stevenson: Fluidity and motion? Morrison: Yeah!14 Morrison used the attribution of Lizard King to expand on his image, as seen in this interview, by molding it to his ideals of proximity to the earth, suggesting that the motion of a reptile mimics the basic motion of all life. He further used the Lizard King image in the theatricality of his on-stage performances and, whether consciously or sub-consciously, to contribute to his own, as well as the band's, image. At best, it is possible to distinguish between Morrison as shaman and Morrison as the Lizard King,... ... difficult to confirm the cause of his death. Was it suicide? Murder? This uncertainty may have contributed to a Morrison-like image and myth. Now, that his physician has been convicted of negligence, the uncertainty is reduced. We will have to wait and see what develops. It is the public discourse, after the death of a celebrity, which results in the emergence of an icon. In books, films, and other media content about the celebrity, various narratives and central values become associated with the celebrity. After several years of continued public interest in the dead celebrity, the image and values associated with the celebrity become more significant than, and transcend, the factual details about the historical existence of the individual. The following section will outline elements contributing to the construction of the image of a celebrity, after their death.

Positioning and Repositioning

Positioning and repositioning Before positioning companies has to do segmentation and targeting. Segmentation is dividing the market into segments upon some set of criteria and evaluating the profitability of each segment   Targeting is selecting one or more segments and going after them Positioning is how do you want your brand to be considered by consumers when compared to other competing brands. Positioning is based on product features such as color, price, fluffiness, quality of service, innovative approach, etc.Re-positioning is when you want your brand to be considered/associated with different features. For example, KIA cars has repositioned themselves from being some brand into being a cool brand .. Cadillac has repositioned themselves from being classical car for the rich and old into more affordable elegant car †¦ Oldsmobile has tried to reposition themselves as â€Å"not your father's car† but it was unsuccessful repositioning. Re-positioning is quite lot mor e difficult and expensive compared to initial positioning.You know the saying ‘only one chance to make first impression' also applies to the world of branding. Repositioning Strengthens Lifebuoy’s 107-Year Heritage 12-02-2002  : Lifebuoy is no longer a carbolic soap with cresylic perfume. It is now a milled toilet soap with a new health fragrance. The new formulation has an ingredient, Active-B, which offers protection against germs, which can cause stomach infection, eye infection and infections in cuts and bruises. The new health perfume has been selected after one of the most extensive perfume hunts in the industry.The new milled formulation offers a significantly superior bathing experience and skin feel. The new formulation, new health perfume and superior skin feel, along with the popular red colour, have registered conclusive and clear preference among existing and new users. Lifebuoy is already used by about 600 million consumers, with about 2 million tablets sold every day. The relaunch strengthens this equity by repositioning the brand. Lifebuoy was previously targeted at the male user with an individual-oriented â€Å"success through health† positioning.The new Lifebuoy is targeted at today’s discerning housewife with a more inclusive â€Å"family health protection for my family and me† positioning. Introducing the new Lifebuoy Introducing the new Lifebuoy, Mr. Sanjay Dube, Category Head – Mass Market of HLL’s Detergents Profit Centre, said, â€Å"Launched in 1895, Lifebuoy, for over a 100 years has been synonymous with health and value. The brick red soap, with its perfume and popular Lifebuoy jingle, has carried the Lifebuoy message of health across the length and breadth of the country, making it the largest selling soap brand in the world.It is to maintain its leadership, and further strengthen its benefits of health to larger sections of consumers, that we have researched and developed this new mix. We have repositioned Lifebuoy and have made a deliberate shift from the male, victorious concept of health to a warmer, more versatile, more responsible benefit of health for the entire family. â€Å"The significant changes in formulation have registered a clear consumer preference. The new perfume has been selected after one of the largest perfume tests in the industry to ensure a universal appeal without alienating the 600 million loyal users.We are confident that this mix will deliver an enjoyable bath experience and also deliver on the core Lifebuoy properties of health and value. This will restore the brand’s growth by expanding its consumer base, † Mr. Dube added. Lifebuoy Range Lifebuoy is among HLL’s power brands, which the company is focussing on, selected on the basis of their absolute size, brand strength, brand relevance, competitive advantage and potential for growth. The new Lifebuoy range now includes Lifebuoy Active Red (125gm, 100 gm and 6 0 gm) and Lifebuoy Active Orange (100gm).Lifebuoy Active Orange offers the consumer a differentiated health perfume while offering the health benefit of Lifebuoy. At the upper end of the market, Lifebuoy offers specific health benefits through Lifebuoy International (Plus and Gold). Lifebuoy International Plus offers protection against germs which cause body odour, while Lifebuoy International Gold helps protect against germs which cause skin blemishes. In 2001, HLL’s soaps & detergents turnover was Rs. 295 crores, which is approximately 39% of the company’s net turnover of Rs. 10972 crores. HLL’s power brands in soaps registered an overall growth of 5. 3% in 2001. HLL has been significantly increasing investment behind its power brands, in innovation, quality improvement and marketing. These have been backed by major sales initiatives. In rural India, the focus is to further extend reach, which has resulted in direct coverage of about 46% of the rural populatio n as of now. In urban markets, the objective is to improve customer service.Dedicated sales teams have been formed to service key accounts and wholesalers in larger towns and cities. A cell has been set up to attend to the modern trade, comprising chain stores. Repositioning Strengthens of Maggie positioning Maggi noodles is a brand of instant noodles manufactured by Nestle. Maggi has been the highest sold noodles in India. It is a product of Nestle Brand. It took several years and lots of money for nestle to establish its noodles brand in India Maggi was invented in Europe by a person named Jullius Maggi.In India it was launched in 1980s by Nestle group of companies. Maggie had merged with Nestle family in 1947. Maggie has faced lot of hurdles in its journey in India†¦. The basic problem the brand faced was the Indian psyche. i. e Indians used to be conservative about the food habits so noodles faced a lot of problem in promoting sales. Initially nestle tried to to position th e Noodles in the platform of convenience targeting the working women. However, the sales of Maggi was not picking up despite of heavy Media Advertising.To overcome this NIL conducted a research,which revealed that it was children who liked the taste of Maggi noodles and who were the largest consumers of the product. so they came up with Maggi- 2 minute noodles with price of Rs. 2. 10 with a close of 100% margin. NIL shifted its focus from working women and targeted children and their mothers through its marketing. NIL's promotions positioned the noodles as a ‘convenience product', for mothers and as a ‘fun' product for children. The noodles' tagline,  Ã¢â‚¬ËœFast to Cook Good to Eat' was also in keeping with this positioning.They promoted the product by   1. Distributing free samples. 2. Giving gifts on return of empty packets. 3. Dry sampling-distributing Maggi packets 4. wet sampling – distributing cooked Maggi. 5. Availability in different packages 50gm,100 gm,200gm,etc.. and 6. Effective Tagline Communication. Through its ads, NIL positioned Maggi as a ‘fun' food for kids which mothers could prepare easily. Taglines like ‘Mummy, bhookh lagi hai' (Mom, I'm hungry), ‘Bas 2-Minute,' and ‘Fast to Cook Good to Eat' effectively communicated the product's benefits to target consumers.These ads had become so popular that the tagline ‘Bas 2-Minute' immediately reminded Indian consumers of Maggi noodles even several years after the ads were taken off the TV. Maggi's first product extension was Maggi instant soups launched in 1988. With the launch of Maggi soups, NIL had become a pioneer in the organized packaged soup market in India.. since then Maggi has been successful in India and launched ketch ups sauces and soups in India, which was very successful in grasping market.Though NIL tried to extend to other ready to eat products like pickles, cooking aids and paste, It was unsuccessful so dumped those products. Ma ggi is competing with Heinz Sauces and Ketchup, Knoor Soups, Kissin Sauces and Ketchup, Top Ramen, Sunfeast Pasta Wai Wai and 2 PM in corresponding categories of products and variants. Market position of Maggie: 1. No. 1 in instant noodles and sauces. 2. No. 2 in healthy soups. 3. Market share of noodles- 80% 4. current sales-5. 5crores boxes in India. Repositioning

Analysis Of Stanley Milgram s Behavioral Study Of...

Throughout the course of history, the phenomenon of psychology has drawn countless psychologists and scientists to further comprehend the depths and fascinations of the human mind and body. Using experimentation as a source of obtaining and recording desired information regarding the new realizations of the mind, cognitive scientists continue to fathom at the intricate revelations the mind has to offer. Although the complexities of the mind have brought scientists to puzzling conclusions, scientists have used a series of experimental steps to conclude how and why the processes of the brain can change the actions and personalities of an individual. Within psychology, examining behavior of different species, especially humans, is vital in†¦show more content†¦With each incorrect answer, the voltage of the electric shock would increase, beginning at a voltage of 15 volts to a deadly voltage of 450 volts. However, the experiment was most definitely rigged. The learners were hired actors used as part of the experiment to determine whether the teacher (one of the 40 male participants) would continue to obey the commands of the experimenter despite the blood chilling screams from the opposite room. Milgram further explains in detail why the reasoning behind his experiment is surprisingly valid. The most important information of Milgram’s article provides a table recording the different variations of shock levels, beginning from slight shock to XXX. The different levels of shock voltages are measured from 15 volts to 450 volts. The right side of the table attributes to number of teachers who found the corresponding vo ltage as their maximum shock. A majority of the teachers did not identify a maximum shock until 300 volts was reached. At this point, various teachers discontinued the experiment and refused to participate further. However, Milgram states â€Å"of the 40 subjects, 26 obeyed the orders of the experimenter until the end, proceeding to punish the victim until they reached the most potent shock available on the shock generator†(376). Milgram’s data shows that 65 percent of the men chosen, decided to inflict the highest pain threshold uponShow MoreRelated Stanley Milgram’s Behavioral Study of Obedience Essay1797 Words   |  8 Pagesfoundation of liberty. The obedient must be slaves.† ― Henry David Thoreau In the early 1960’s Stanley Milgram (1963) performed an experiment titled Behavioral Study of Obedience to measure compliance levels of test subjects prompted to administer punishment to learners. The experiment had surprising results. Purpose of the research. 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