Coca Colas Ethics And Compliance Committee - 1016 Words

Currently Coca- Cola has followers on many different social media websites such as Facebook, Twitter, Indeed, You Tube, etc. They use social media sites as a way to interact with their consumers and to make sure that the Coca- Cola brand is seen by as many people as possible (Social Media Principles, n.d.). They keep all consumer’s information private unless terms and conditions for release are approved by the consumer, employees or other affiliates. Coca-Cola has an Ethics and compliance committee that make sure that all newly hired employee receive training on the corporate governance guidelines, businesses code of conduct and the anti-bribery policy. They also have an ethics toll free line or you can contact the through their web site for violators of their policies (Company, 2015). They continue to grow when it comes to social media â€Å"in Septmber,2015 they used Twitter so that fans could share a coke. Twitter built an emoticon so that every time fans share a coke two bottle would cling together, making a noise and making fans feel like they are saying cheers together† (Staff, 2015). With added social media Coca-Cola has to make sure that their privacy issues stay intact. The company last updated their privacy policy on December, 9th 2015 and there has been no privacy issue’s to date (COCA-COLA PRIVACY POLICY, n.d.). Coca-Cola’s goal is to reach out to as many different age groups as possible, they also practice this same philosophy when choosing theirShow MoreRelatedGoods Dominated Logic in Marketing2899 Words   |  12 Pagesof non-alcoholic beverages, Coca-Cola is certainly no stranger to global marketing, as this report will review. Established in the US, Coca-Cola initiated its global expansion in 1919 and now markets to more than 200 countries worldwide. It is one of the most recognizable brands on the planet and also owns an ever increasing portfolio of other soft drink brands including Schweppes, Oasis, 5 alive, Kea O ar, Fanta, Lilt, Dr Pepper, Sprite and Powerade. Despite this, Coca-Cola still battles fierce competitionRead MoreBusiness 100W Assignment 21931 Words   |  8 Pagesï » ¿ Problem Statement: Is the Coca-Cola Company worth investing in? Purpose Statement: The Coca-Cola Company was founded to help provide refreshment for customers around the world. Devin Ng Professor Paul Beehler TA: Pavinee Kulsamrit Buss 100W Section 24 TABLE OF CONTENT Title Page – 1 Table of Content – 2 Executive Summary – 3 Overview – 4 Distribution Advertising Strategies – 5 Illustration 1 Business Ethics and Risk Factors – 6 Illustration 2 Illustration 3 Conclusion – 7 Works CitedRead MoreFactors Affecting Management of Coca-Cola Essay1858 Words   |  8 Pagesand external impact the planning function for management within an organization. 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These problems have had a direct negative impact on Coca-Cola’s financial expansion, corporate culture, business relations, as well as theirRead MoreCoca Col The Company1675 Words   |  7 PagesCoca-Cola grew from a small business serving a small local area on the late 1800’s to one of the largest manufacturers of carbonated beverages. Over the 125 years Coca-Cola has been operating the company has introduced many firsts to the beverage industry, from making the product mobile to unique packaging that can be easily distinguished from other brands. Coke over the years has produced iconic products associated with the advertisement of their products that are now collectibles including vendingRead MoreCorporate Social Responsibility And Business Ethics8391 Words   |  34 Pages CORPORATE SOCIAL RESPONSIBILITY AND BUSINESS ETHICS Final Project Report for Legal Aspects of Management Submitted To Prof. Dr. D.S. Sengar Professor, IIM Lucknow Submitted By Group 9 Abhinav Bansal, PGP31186 Chheda Adarsh Jayesh, PGP31199 Manideep Akarapu, PGP31213 Ritika Srivastava, PGP31226 Surbhi Aggarwal, PGP31239 â€Æ' Table of Contents Executive Summary 3 Acknowledgement 4 Business Ethics 5 Corporate Social Responsibilty 7 CSR Law 7 Crisis Management CSR 10 Read MoreEthics in Pepsico4416 Words   |  18 PagesETHICS-COMPANY PEPSICO Ethics Business ethics is the accepted set of moral values and corporate standards of conduct in a business organization. These standards of business behavior promote human welfare and the good. Business ethics are exhibited both as written and unwritten codes of moral standards that are critical to the current activities and future aspirations of a business organization. They can differ from one company to another because of differences in cultural perspectives, operationalRead MorePepsico Case8696 Words   |  35 PagesDaniels Fund Ethics Initiative University of New Mexico http://danielsethics.mgt.unm.edu PepsiCo’s Journey Toward an Ethical and Socially Responsible Culture COMPANY OVERVIEW PepsiCo is one of the largest food and beverage companies in the world. It manufactures and sells eighteen brands of beverages and snack foods and generates over $98 billion in retail sales. PepsiCo encompasses the Pepsi Cola, Frito-Lay, Tropicana, Quaker, and Gatorade brands and offers products in over 200 countries. ItRead MoreHbr When Your Core Business Is Dying74686 Words   |  299 Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Citigroup. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Clorox . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111 Coca-Cola . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90 Compaq . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 CSAA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Read MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesclassificati on of cases by subject matter to be helpful. I thank those of you who made this and other suggestions. Classification of Cases by Major Marketing Topics Topics Most Relevant Cases Marketing Research and Consumer Analysis Coca-Cola, Disney, McDonald’s, Google, Starbucks Product Starbucks, Nike, Coke/Pepsi, McDonald’s, Maytag, Dell, Hewlett-Packard, Newell Rubbermaid, DaimlerChrysler, Kmart/Sears, Harley-Davidson, Boeing/Airbus, Merck, Boston Beer, Firestone/Ford

The Ethical Issues On Civil Journalism - 2970 Words

‘The historical means for distinguishing real journalists from mere gossip mongers was in effect a form of branding: Does the person in question work for a recognized news outlet? This branding disappeared when the physical monopoly collapsed. Since such brands are being radically transformed by changing economic models and the exponential increase in â€Å"publishing† capabilities, there is an urgent need to identify news sources that are genuinely journalistic.’ (Meyers, Wyatt, Borden, Wasserman.) What I wish to bring out and elaborate in this paper are the ethical issues on how civil journalism, despite the acceptance and cooperation with professional journalism, is differentiated from its professional and vetted track. With the growth of technology and the ability to capture images, videos, and sounds along with the ease to distribute it to others either personally or publicly, everyone with a mobile phone, tablet, or any device that is capable of doing what has already been mentioned can become a journalist. Today’s devices have made instant photographers, celebrities, singers, videographers, and journalists of anyone who has access to such technology and this has lead to the established professionals in those fields losing jobs and a wane in their respective markets and fields. With the growing trend of putting various capabilities into the hands of individuals, people seem to have forgotten why professionals are professionals ie apart from the equipment that theySh ow MoreRelated1) What Ethical Principles Should a Reporter Follow in Reporting/Writing a News Story to Ensure It Meets the Standards of Professional Journalism?1454 Words   |  6 Pagespeople are place importance on journalism ¡Ã‚ ¦s ethics. It is because everything that a journalist writes or says, or neglects to write or to say, in some or other way has an influence on many people, and that influences can be good or bad. The principles of good journalism are directed toward bringing the highest quality of news reporting to the public, this fulfilling the mission of timely distribution of information in service of the public interest. Therefore, ethical rhetoric is a important factorRead MoreTo What Extent Does Criminal Law Reflect the Moral and Ethical Standards of Society?1682 Words   |  7 PagesTo what extent does criminal law reflect the moral and ethical standards of society? Criminal law is a construct of the government, enforced through tangible measures. In a democratic society, the government is elected by the citizens, and as such, laws are generally conceived with the aim to reflect whatever ethical or moral standards are presently acceptable. However, in order to be truly effective, some legislation must circumvent current sociological viewpoints in order to create laws thatRead MoreEssay about Lets Stand Up for Liberty752 Words   |  4 PagesWho is Robyn Blumner? Perhaps she is simply your everyday editorialist for a daily newspaper. Or, as the former executive director of the American Civil Liberties Union of Florida (ACLU), could she possibly have her own agenda? One of Blumners columns entitled Lets stand up for liberty was published in a well known editorial writers magazine called The Masthead. In summary, it focuses on freedom of speech, and how we tend to lose sight of it, or even have it taken from us during national hardshipsRead MoreAn alysis Of Drones And An Unmanned Aerial Bomber1413 Words   |  6 Pagesbasket and effectively dropping the explosives and igniting their fuse in the process. A very ingenious design in the era it was created in. There were drawbacks to this design though is that it was inaccurate and dangerous. Nonetheless during the Civil War both Union and Confederate forces were said to have launched many of Perley s design but only with limited success. The next significant design was the Sperry Aerial Torpedo in 1917 which included the use and patent of an automatic gyroscopicRead MoreWilliam Damon The Death Of Honesty Summary999 Words   |  4 Pagesappears to maintain a diplomatic view. The cause and effect rationale is convincing. Words such as dishonesty, lying, and cheating are used interchangeably, while Damon writes about dishonesty more than he writes on honesty. He uses emotions and ethical dilemmas as he details justifications for lying. Using descriptive words to highlight h is dislike of dishonesty, and defines honesty as a virtue while giving blame to those he feels responsible for its decline of honesty. The essay, published byRead MoreThe Epidemic Of The Ebola Outbreak1375 Words   |  6 Pagestoday’s fragmented news society ratings have become the dominate motive behind news stories. Recently that has been a lot of information in the news concerning the Ebola outbreak. This coverage has posed many questions from an ethical and a legal standpoint. Many of the issues that have plagued the coverage of the Ebola outbreak can be attributed to the consolidation of the American media market. Because of relaxed regulation by the Federal Communication Commission, large corporations have been ableRead MorePlagiarism Is The Wrongful Appropriation And Stealing And Publication2809 Words   |  12 Pagesidentified in academia.[6] Plagiarism is not a crime per se but in academia and industry, it is a serious ethical offense,[7][8] and cases of plagiarism can constitute copyright infringement. Contents 1 Etymology 2 Legal aspects 3 In academia and journalism 3.1 Academia 3.1.1 Sanctions for student plagiarism 3.1.2 Plagiarism education 3.2 Journalism 3.3 Self-plagiarism 3.3.1 The concept of self-plagiarism 3.3.2 Self-plagiarismRead MoreLegal Aspects of News Gathering in War Essay1529 Words   |  7 Pagesnewsgathering in war is a hotly debated topic. Propaganda can be both positive and negative. Throughout history, newsgathering at a time of war has been a very sensitive issue. 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Actually, the Westernized nature of this tradition cannot be neglectedRead MoreThe Media and Its Responsibilities Essays1688 Words   |  7 Pagesevery citizen. I will discuss the unease relating to media responsibility today, but I will also challenge to depict the importance of the responsibility. A utilitarian purpose can be proficient only through an endeavor to added diverse ethical standards established by the social order improve our society. The media are what we read, listen to and watch; the foremost impact is psychological, intellectual and share commercial implications. Many media outlets cater to the business

Socialism and Capitalism Free Essays

Difference Between Socialism and Liberalism †¢ Categorized under Ideology,Politics | Difference Between Socialism and Liberalism Socialism vs Liberalism The terms ‘socialism’ and liberalism’ are used a lot nowadays, and many people often mistake one for the other. In order to differentiate between these two terms, one must keep in mind the clear-cut differences by defining the prevailing ideology of each term. The tenets of socialism assert that the state should wield total economic power by manipulating prices of goods and wages of workers. We will write a custom essay sample on Socialism and Capitalism or any similar topic only for you Order Now Furthermore, socialism requires people to submit to the rule of law. In return for their compliance, citizens are provided with resources rationed by the government. On the other hand, liberalism is more challenging to define since it is further divided into classical and modern liberalism. Classical liberalism states that the government should take control of an institution in order to ensure that it continues to be of service to the people, free of charge. Classical liberalism does not see any need for the government to enforce law and order and subjugate its citizens under the iron rule of law and order. However, modern liberalism veers away from this ideology by adding a new twist. Modern liberalism asserts that aside from ensuring economic and political security, it is also the government’s job to interfere with people’s day-to-day affairs in order to maintain social security. Modern liberalism, in effect, can be compared to socialism, because both of them assert that the government can effectively uplift its citizens not only by seizing control of the economy or private institutions, but also by keeping a close watch on citizens to ensure that none of them become subversive. Many modern-day politicians have been supporting modern liberalism because they believe that the government can solve all problems once it is granted total power. These politicians point out the inequality of different classes in society, and propose reforms that at first seem to favor the poor and marginalized, but in the end just grants the government reason to extend its powers to curtail private interests. And even though liberals seem to advocate reforms to improve government policy, they are still embracing the same old political structure to further their own ambitions. The late U. S. President Franklin Roosevelt himself defined liberalism as the ‘saving grace for the far-sighted conservative,’ and also ‘reform what you want to preserve. ’ Capitalists and supporters of democracy believe that socialism and modern liberalism are detrimental to economic progress. Because prices of goods and wage of workers is controlled directly by the government, privately-owned companies and institutions cannot flourish under a socialist or modern liberalist government. People who value freedom of speech and human rights likewise oppose socialism and modern liberalism, because they believe that such ideologies limit a citizen’s right to choose which products to buy, what job to take, what religious belief to espouse. Even though modern liberalism is more subtle and suave than socialism, it still ends up giving too much power to the government in the guise of economic, political, and social security. Summary 1. Socialism says that only by granting the state total economic and political power can economic progress and equality among citizens be attained. . Classical liberalism says that the state should only take over an institution to ensure that citizens can freely benefit from that particular institution’s services. Classical liberalism does not require the thorough enforcing of law and order to reach economic progress and equality. 3. Modern liberalism says that the state should interfere not only in economic or political affairs, bu t also in social affairs, such as day-to-day activities of its citizens. In effect, modern liberalism ceases to be associated with classical liberalism, and instead becomes similar to socialism. How to cite Socialism and Capitalism, Papers

Marketing Strategy Development Case study of Tesco †Free Samples

Question: Discuss about the Marketing Strategy Development of Tesco. Answer: Introduction Marketingis always an integral business tool that elevates a business position in a competitive market. Perception aroundmarketing has varied expression. To some firms marketing is a total concept of promotion business while others consider marketing as an inseparable division of corporate which look marketing as a vital discipline. Based on marketing several strategies branch out and therefore marketing is sometimes viewed as strategy. Whatever be the expression based on marketing the focus remains to promote business to drive it to achieve more sales aiming for a stable profitability (Belz and Peattie, 2009). This report is based on Tesco with focus on the overall strategy and their development for the firms success in the retail industry. Brief description of organisation Tesco Tesco is a multinational grocery based in England. Across the world this company is regarded a third biggest retailer in terms of profit earned. The company was founded in the year 1919 and from the early period of 1990 the company started diversifying its business. It had huge shift from high volume low cost retail firm to most appealing organisation through numerous social groups by the large range of products. Tesco is listed with London stock exchange. Mission statement The mission statement of the company is synonymous to the aim of business with its caring attitude towards the environment and community in equal measures. Mission statement identifies the company a most conscientious for the all stakeholders (Chaffey et al, 2009). The mission and goals of the company are interconnected. The mission statement of Tesco is We make what matters better, together Value statement The company has its values which assist to keep the core principles into practices. In presenting the values of the company in statement arrangement, that looks as below Tries harder for customers, we treat people how they like to be treated and every small help makes a big difference. Tesco offers large ranges of products to markets. Products are grocery products, home electronics, wine, dvd rentals. Tescos diversification moves included retailing of items such as clothing, electronics, books, toys, petrol, furniture, software, internet services and telecom (Chandra, Styles and Wilkinson, 2009). Tesco has its own orientation that caters market places with focus on marketing. The marketing concept is an orientation of the company that relates its brand effort and product values to the expectations of the potential and existing customers. In the products of the company, marketing as an orientation justifies its value proposition. As an example, retail industry has several competitors. Marketing efforts keep them thriving. Holistic approach is the part of marketing efforts of Tesco and this approach has kept the company on the frontal view among customers (Czinkota and Ronkainen, 2013). Tescos marketing concept of orientation considers that customers needs and expectations are always kept in mind while devising strategies. The holistic approach of Tesco is taken to all layers of the company culture to improve customers experience better in retail industry. In the year 1990, while severe competition crept into the industry of retail, some marketing moves initiated by Tesco stren gthened its position in the market. Customers kept coming back to Tesco stores as the company launched reward system for customers against their purchasing of items (Douglas and Craig, 2011). Tesco stressed on venture brands and one of the most remarkable was ChokaBlok ice-cream. The aim behind venture brands was to disassociate the products from Tesco brand so that these could be sold to non competing retail firms. These venture brands were meant for keeping at Tesco stores only and there were some degrees of exclusivity in the products increasing the brand appeal of Tesco although the products were not under the Tesco brand. In 2015 Tesco had launched a scheme named brand guarantee. Under this scheme the customers were promised a refund if some products were more expensive as compared to the competitors. Brand reveals a bundle of emotions which a company like Tesco enables its customers to associate their emotions with. Therefore brand becomes foundation of all marketing efforts (Dow and Larimo, 2009). Therefore brand names attract customers and if the the brand is strong then marketing revolving it becomes effective and possibly helps much for market development. Analysis of 5Cs for the company a) Company Strengths- wide presence in market across north and South America, Asia and North Africa, operational effectiveness, high numbers of products sourced locally, diversified product line, high level of brand equity. Weaknesses- profit levels were affected from bad debts and claims on household insurance, few controversies dented the brand image. Opportunities- brand emergence in emerging markets, capacity of rebranding some stores via promotions through digital media, ability of acquiring small firms of retail chains. Threats- costs of raw materials are increasing, increase in competition from other retail companies, needs of maintaining low cost operation as per requirement during economic downturn if any arises. b) Customers Tesco has huge numbers of customers regardless of age. But they fall into categories of having high and low or moderate spending capacity. This division of customers enable Tesco to personalise its websites for persuading them to search for items suitable to their needs (Ferrell. and Hartline, 2012). Customers are upmarket buyers and hard-up buyers. Upmarket customers are those who hardly wants to cut on expenditures while selecting and purchasing Tescos products and hard up buyers are more considerate in picking costly items and they prefer less costly products to purchase.. c) Collaborators Suppliers- Tesco works with suppliers who are reputed manufacturers of products which are kept in Tesco stores. Therefore suppliers of Tesco ensure products quality and meet the quest of Tesco in terms of search of excellence. Tescos suppliers are highly reputed and distinguished from the countries like USA, Japan, Germany, France, and Sweden (Fletcher and Crawford, 2013). Suppliers and distributors are the parts of the wide network Tesco has to encourage collaboration, knowledge sharing and innovation. Tesco is famous for its producer network who serves fresh food makers and the Tesco knowledge hub that was open to branded manufacturers. Tescos distributors are big firm who keep the supply chain network of the business effective. Suppliers and distributors of Tesco look for strategic relationship and unhindered supply chain. There are numerous partners of Tesco including suppliers and distributors who are inspired by the partnership approach of the company along with ethical trading policy to satisfy needs, the customers do have (Freng Svendsen et al, 2011). The names of the suppliers of Tesco are Tata motors, secureseal, Verizon, RedPrairie, IBM.Amscreen, Samsung, Vanderlande, Facebook, and Cancer Research UK. They are all collaborators and share strategic relationship for materialising the dreams of excellence of Tesco. d) competitors- The company faces tough competition. Retail companies always confront with competitors which are Sainsbury, Wal-Mart, Marks and Spencers. Retail market is full of competition and initial investment for a new venture is costly. But the aspect is promising for aspiring business firms that the industry offers great growth. Innovations and knowledge are the important metrics which can create differences. A new entrant can be potential competitor if innovations and knowledge about markets and customers are developed by it. Still the threat of new entrants in this industry is not so high and is only moderate (Hollensen, 2015). e) Context- the business of Tesco are bit affected by some factors which are not within the control. These are the following Political- Political instability has become a concern in many countries of operation.UK is also not an exception. After the phenomenon like Brexit there are some uncertainties policy formation and implementation affecting the operation of Tesco. UK government does not want its people to be extravagant and they need to be careful about their spending. There are factors like rate of interest and inflation which altogether influence the customers purchasing ability and willingness (Leonidou, et al, 2010). Legal-Legislations have great impact. Employment rules, trading policies, legal aspects, tax structure are all influential in affecting the business of Tesco. Economic-rate of unemployment is not a big concern but still there is absolute economic austerity encouraged by UK government. Interest rate is a big deciding factor which has influence on customers mindset. The cost, price and demand are three elements which have their gripping on Tesco and accordingly business gets affected. Slowdown on food market globally is another factor beyond control of Tesco (Mitchell, Wooliscroft and Higham, 2010). Social- the growing heath awareness among customers has forced Tesco to think for more improvement in quality. Consumers are more focused on non food items while making their purchase decisions. Technological- Technological improvement and its requirement in business process have helped the company to initiate efficient customer response and RFID as two vital systems for ensuring innovation and customers satisfaction (Morgan, Vorhies and Mason, 2009). Environmental- Concerns for environment leads the company to think for sustainable practices for protecting environment. This is also driven by law relating to environment. Tesco in its corporate social responsibility has included policy for environmental protection by reducing degree of pollutions. How does Tesco collect information? Thus need for data collection for understanding customers, competitions, business contexts is strongly felt by Tesco although the company has a firm position in the market. Tesco opts for market research and market intelligence to understand the mood of business environment. Observation-super markets or hypermarkets come to know about the mind frame of customers by directly monitoring their behaviours. They observe how customers do react to a product, what are their sayings about the products, if any store display or product features catch their fancy. This offers them the direct knowledge about customers and competitors as customers often talk about competitors and their refusal to accept products or their dislikes throw some hints about competitors (Morgan, Katsikeas and Vorhies, 2012). Test marketing- This is a bit costly method but is used by Tesco to know the market conditions. Tesco prior to launch some products with a purpose to prejudge the popularity targets a market wherein the products are launched. This helps the company to understand the popularity of the products. Survey-Tesco opts for survey for directly interacting with customers at high street stores. Customers express their answers in a questionnaire which helps the company to judge the market conditions. This also helps Tesco to understand the choices and spending patterns customers do have and the further evaluation of their feedbacks help to understand the external factors affecting the spending capacity of customers and to what extent company is affected from the factors (Murphy, 2010). As an example low spending capacity is caused by some economic factors and these can be understood when customers express it as a concern through their feedbacks. Tescos market intelligence acknowledges the essence of understanding competition and in this effort the company puts stress on competitor analysis. This includes evaluation of competitors objectives, competitors strategy, competitors assumptions, competitors capabilities to have an edge over competitors in market. Suppliers of Tesco are among its collaborator and their behaviour forms a set of knowledge for the company to understand market and business environment. Suppliers bargaining capacity and their importance on business get evaluated so that business can be managed more efficiently. Supply market assessment puts Tesco ahead in competition as supply arrangement and market situations become understandable (Nijssen and Herk, 2009). Also suppliers who the firm has strategic relationship with, help to know the important changes and aspects in the market and competition along with market trend and consumers behaviour. Development of market strategy Choice of target market Tesco has core components in the business. One is to provide its consumers with good quality items at prices that suit their financial capacity. This means the quality is not compromised but some products are priced higher thinking about the premium customers. Another one is that local peoples are put first in the business tactics by the company. Accordingly Tesco choices its target markets. The target market is classified into the segments to reach out to the diverse customers. Tesco targets high street customers and at the same time wants that it must not be perceived that the company caters to wealthy customers only (Papadopoulos and Heslop, 2014). The company must asserts that the customers are in categories of high income with needs of good quality and low incomes with also need of good quality. Because quality remains intact for both types of consumers, Tesco looks at the quality aspect with higher importance. Tesco must view its products as value for money and also needs to en sure the customers that expenses they make to purchase products are justified. Finally, Tesco needs to target its customers who want good products of good value in terms of price and quality. Value proposition for the target market Tesco assumes three vital quadrants in its value proposition concept for target market. These are cost, quality and delivery. Among these the company always thinks on some metrics for increasing the overall brand value than its competitors. The company needs to have some core functional aspects in its value proposition. These are thought on competitive advantage which keeps priority on reduction in cost and competitive cost, innovative resolution including knowledge amalgamation, innovative ability, improved innovation, and reliable design process (Papadopoulos.and Martn Martn, 2011). It is also recommended that Tesco needs to cultivate long term engagements with customers and collaborators like associates and suppliers to improve competitive abilities. Use of talents reputed across the world, achievement of productivity advantage and cost advantages are good options. A systematically powered design as well as development including analysis of product design, reduction in time of pro duct launching could be of help to increase the effectiveness of value proposition for the target market (Shaw, 2012). Positioning statement for the target market In practice, Tesco uses functional and symbolic positioning for its target markets. Functional aspects and qualities are the core elements in this positioning. Improved functional ability is the basis that keeps the products at the fore and customers are informed based on this. Symbolic positioning adopted by Tesco targets to reach at emotional level of customers. An example of this is refusal of using cotton in clothing as cotton industry employs huge numbers of child labour. This promotes the companys fair-trade practices and also brand appeals get improved to customers. The recommended positioning for the company is to lay focus on price positioning. Price positioning is likely to help the brand to reach to the maximum customers to whom price plays a decisive factors in making purchase decisions (Varadarajan,2010). The company needs to convey the brand message that quality is always kept intact even prices is cut down. This will help Tesco to reach to both high and low income peop le as price as an element is always vital to customers regardless of their income and financial status in society. Recommended positioning statement of Tesco Here in Tesco, value, quality, price factors and satisfaction criteria for customers are blended in all products which are uncommon among other brands in the industry. This is ensured by efforts, thoughts for customers and innovation and pricing strategy Tesco puts into practice for serving the valuable customers in the retail industry. Developing marketing tactics Retail marketing mix for Tesco (7 Ps) The each component in marketing mix relates to a better marketing tactics for Tesco. Products- products are diverse which are appealing. Tesco needs to put stress on products which are locally sourced and need to be kept on display accompanied with tag of being locally procured. But the relationship with collaborators must not be affected. Tesco has many products under its own brands like Tesco Kipa, Tesco Lotus, Tesco Bank and others. Availability of products will depend on kind of stores Tesco has (Varadarajan, 2010). Price- It is more vital element and therefore Tesco must keep it price adjustable with the capacity of customers to pay for purchasing products. But low cost strategy for all will not be suitable for the company. High priced luxury products aimed for premium customers is a good option as it will not affect the low income group customers. And also the vanity of premium class customers will be maintained by the pricing. Place- Tesco has different sized stores from Tesco super store, Tesco metro, Tesco extra, Tesco express. Efforts must be there to accommodate all types of products in these stores so that customers will access to the products always at the time of requirement. In Tesco Extra which is a hyper store, all products must be properly displayed for attracting customers attention (Shaw, 2012). Promotion-Tesco club card is a loyalty card which can be promoted to attract more customers. Therefore Tesco club cards need to be advertised along with other products to boost sales. Online advertisements particularly social media advertisements are good promotional platform for the company. People- Tesco employees are key resources to improve the quality of service marketing. Thus a good focus on their motivation is always important. Proper manpower selection and their training remain vital as these will determine their performance and success for Tesco in the retail industry. Process- This is the centre of the services and flawless operation. A viable business process is dependent on integrated information technology and automation process with online and offline selling options (Shaw, 2012). These can ensure most advantageous position for the company. Physical evidence- stores layout, colours of interiors and products positioning must be attractive for attracting customers. These all need to convey the evidence of brand and the truthful presence of brand Tesco to customers at the time of their visit at the stores. Conclusion Tesco is a giant retail organisation with its dominance in the retail sector for long. A successful marketing strategy is a key contributor to the overall organisational development. In this report several essential factors relating to the company has been discussed. A well developed marketing plan includes marketing mix as a viable strategy which is also important for Tesco to stay in the competition with success. References Belz, F.M. and Peattie, K., 2009. Sustainability marketing: A global perspective. Chichester: Wiley. Chaffey, D., Ellis-Chadwick, F., Mayer, R. and Johnston, K., 2009. Internet marketing: strategy, implementation and practice. Pearson Education. Chandra, Y., Styles, C. and Wilkinson, I., 2009. The recognition of first time international entrepreneurial opportunities: Evidence from firms in knowledge-based industries. International Marketing Review, 26(1), pp.30-61. Czinkota, M.R. and Ronkainen, I.A., 2013. International marketing. Cengage Learning. Douglas, S.P. and Craig, C.S., 2011. Convergence and divergence: Developing a semiglobal marketing strategy. Journal of International Marketing, 19(1), pp.82-101. Dow, D. and Larimo, J., 2009. Challenging the conceptualization and measurement of distance and international experience in entry mode choice research. Journal of International Marketing, 17(2), pp.74-98. Ferrell, O.C. and Hartline, M., 2012. Marketing strategy, text and cases. Nelson Education. Fletcher, R. and Crawford, H., 2013. International marketing: an Asia-Pacific perspective. Pearson Higher Education AU. Freng Svendsen, M., Haugland, S.A., Grnhaug, K. and Hammervoll, T., 2011. Marketing strategy and customer involvement in product development. European Journal of Marketing, 45(4), pp.513-530. Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education.Joshi, R.M., 2009. International business. OUP Catalogue. Leonidou, L.C., Barnes, B.R., Spyropoulou, S. and Katsikeas, C.S., 2010. Assessing the contribution of leading mainstream marketing journals to the international marketing discipline. International Marketing Review, 27(5), pp.491-518. Mitchell, R.W., Wooliscroft, B. and Higham, J., 2010. Sustainable market orientation: A new approach to managing marketing strategy. Journal of Macromarketing, 30(2), pp.160-170. Morgan, N.A., Katsikeas, C.S. and Vorhies, D.W., 2012. Export marketing strategy implementation, export marketing capabilities, and export venture performance. Journal of the Academy of Marketing Science, 40(2), pp.271-289. Morgan, N.A., Vorhies, D.W. and Mason, C.H., 2009. Market orientation, marketing capabilities, and firm performance. Strategic Management Journal, 30(8), pp.909-920. Murphy, P.E., 2010. Marketing, Ethics of. Wiley Encyclopedia of Management. Nijssen, E.J. and Herk, H.V., 2009. Conjoining international marketing and relationship marketing: exploring consumers' cross-border service relationships. Journal of International Marketing, 17(1), pp.91-115. Papadopoulos, N. and Heslop, L.A., 2014. Product-country images: Impact and role in international marketing. Routledge. Papadopoulos, N. and Martn Martn, O., 2011. International market selection and segmentation: perspectives and challenges. International Marketing Review, 28(2), pp.132-149. Shaw, E.H., 2012. Marketing strategy: From the origin of the concept to the development of a conceptual framework. Journal of Historical Research in Marketing, 4(1), pp.30-55. Varadarajan, R., 2010. Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises. Journal of the Academy of Marketing Science, 38(2), pp.119-140.

10 Fun Facts about the University of North Carolina

One of the top public universities in the country, this school is not just the oldest public university but also one of the original 8 Public Ivies. TheUniversity of North Carolina is known for its athletic dominance in mens basketball and one half of what is considered the fiercest sports rivalries of all time.1. UNC Chapel Hill is the first state university in the United States and the only one to award degrees during the 18th Century. Classes officially began in 1795 and had a student body of just one for the first two weeks. The school also claims the oldest collegiate athletic team in the Carolinas; in sports, the school is often referred to as Carolina.† 2. Along with North Carolina citizens, the school’s athletic teams are referred to as the North Carolina Tar Heels, but what exactly is a tar heel? There are two possible origins. The first: during the revolutionary war, British troops found their feet covered with tar after crossing North Carolina rivers. A product of North Carolina’s pine trees, tar became one of the state’s most important exports. The second stems from the Civil War when North Carolina soldiers threatened to stick tar on the heels of retreating soldiers to make them stay in battle. General Robert E. Lee is said to have commented, â€Å"God bless the Tar Heel boys!†3. The school colors blue and white have become so iconic that the particular shade of blue is referred to as â€Å"Carolina blue.† A popular bumper sticker reads that God must be a Tar Heel because he made the sky Carolina blue. In Chapel Hill, even the fire trucks are painted Carolina blue! 4. Named after Ben Franklin, Franklin Street runs through the heart of downtown Chapel Hill and is a popular gathering place for community-wide events. On Halloween, up to 80,000 people will take to the streetsa showcase of the most creative costumes. Students also swarm the street for bonfire celebrations each time the school team defeats arch rival Duke University. 5. The Carolina-Duke rivalrymost notable in men’s college basketballis considered one of the fiercest sports rivalries. An ESPN poll conducted in 2000 ranked the basketball rivalry as the third greatest in North American sports and Sports Illustrated has named it the #1 Hottest Rivalry in college basketball.6. The school has one of the top basketball programs in the country with five NCAA National Championships under its belt. The former men’s basketball head coach Dean Smith set the record for the most wins of any men’s college basketball coach in his 31 years at the school until the record was broken in 2007 by Bob Knight. The school has produced some of the top NBA players, the most famous? His Airness Michael Jordan. 7. The Old Well, a neoclassical rotunda that stands at the heart of the campus, is the most enduring visual symbol of the school (it’s used as the official stamp of all university-licensed apparel). It was the primary source of water for the university for over a century. Today, a water fountain stands at the center of the structure. Campus tradition states, starting at midnight on the first day of classes, a drink from the foundation will bring good luck and straight A’s. 8. UNC’s Morehead Planetarium and Science Center, which opened in 1950, served as a NASA training facility from 1960 to 1975. It was the first planetarium in the south. 9. The university was dubbed a â€Å"Public Ivy† by Richard Moll in his 1985 book â€Å"The Public Ivies: A Guide to Americas Best Public Undergraduate Colleges and Universities.† The name refers to the caliber of the school’s academic programsa claim that the university provides an Ivy League experience for a public school price. 10. Lastly, if you aren’t already swayed by the academic and athletic prowess of the school, the college town of Chapel Hill is such a beautiful setting it has been referred to as the â€Å"Southern Part of Heaven,† after the title of a book by William Meade Prince. If youre looking to apply to UNC, can help. Search our database of students successfully admitted into UNC and see their grades, essays, scores, and answers to advice questions you dont want to miss out on. As a high school student, you can also apply for a chance to win our $5,000 scholarship. Already in college? Make sure to sign up and fill out your profile to earn more from .

Miscellaneous Uses of the Spanish Conditional Tense

Miscellaneous Uses of the Spanish Conditional Tense As a general rule, as explained in our introduction to the Spanish conditional tense, the English would is the equivalent of the Spanish conditional. But there are exceptions. The major ones are listed below: Examples of when the conditional tense isnt translated as would To express speculation about the past: Just as the future tense can be used to express speculation about the present, the conditional can be used to express speculation or probability about the past. A variety of translations can be used, depending on the context. Despuà ©s de trabajar, tendrà ­an hambre. After working, they probably were hungry. Another possible translation is After working, they must have been hungry. (A would translation is also possible: After working, they would have been hungry.)  ¿Dà ³nde estuvo Jorge? Estarà ­a en casa. Where was George? He must have been at home. Another possible translation is Where was George? I wonder if he was at home. (A would translation is also possible: He would have been at home.) Where the conditional poder is translated as could: This is a variation on the would rule, for poder, which when conjugated can mean can, can also be translated as to be able. When could means the same as would be able, the conditional is usually used. Si tuviera dinero, podrà ­a ir al cine. If I had money, I could go to the movies. (This is a use of the conditional based on a condition. It also could be translated as If I had the money, I would be able to go to the movies.) Podrà ­an salir maà ±ana. They could leave tomorrow. (Here the condition is unstated. The sentence also could be translated as They would be able to leave tomorrow.)  ¿Podrà ­a tener un lpiz? Could I have a pencil? (Or, would I be able to have a pencil?) Examples of when would isnt translated as the Spanish conditional When it refers to a past repeated action: In such cases, the imperfect is usually used. This use of would in English is usually understood as used to or as the past tense. Whats different in this instance from cases where would is in the conditional tense is that the activity isnt hypothetical. Cuando era nià ±o, à ­bamos al cine. When I was a boy, we would go to the movies. (This is the same as saying we used to go to the movies or we went to the movies. Going to the movies isnt a hypothetical action.) Mi hijo jugaba con cuidado. My son would play carefully. (This is the same as saying, My son used to play carefully.)

The Archaeological search for the ancient city of Troy Essay

The Archaeological search for the ancient city of Troy - Essay Example According to the myth that he created, in the early childhood little Henry has set a fantastic goal - to find Homer's Troy and immortalize his own name. For this he earned a fortune and turned his life into one of the most amusing stories in world history. In this a very interesting tale’s finale: Troy has been found and wiped out. Heinrich Schliemann was born in 1822 in the family of a Protestant pastor in Germany. During his childhood he heard many stories about ancient castles and buried treasures. Those stories along with the "World History for Children" book, which he got when he was 8 as a gift from his father, according to him, became the impetus for the journey to a mythical Troy. Later, in his autobiography Schliemann wrote that when he saw pictures of Troy, the city, glorified by the blind Homer in the immortal "Iliad", he decided once and for all to find the city. Archaeology, the science of finding and excavation the ancient civilizations hardly existed in the begi nning the XIX century. And Schliemann's idea of basing his search on the work of literature, taking it at a face value sounded crazy. What if the poet, albeit the great one, used metaphors and wrote about imaginary things? Heinrich’s father fell into financial problems and the boy had to look for an employment. Beside the work, he was spending his money on further his education. Wanting to verify the statement â€Å"A man who speaks two languages is worth two men†, Henry decides to study foreign languages, starting with the mother tongue – German, polishing pronunciation. Using his own method of learning within only three months he learned English and French – within next months. On March 1844, after being fired from his next job, he approached the richest import and export firm in Amsterdam â€Å"Schroeder and Co" and offers himself as a commercial agent to work with foreign partners. â€Å"Schroder and Co† had the trading business virtually ever ywhere in the world and Heinrich proved to be a real catch for them. Not only he knew languages, he also knew how to trade. He was working for two people and receiving one salary. After a year of hard work he has made a great success – the director of the company made him his personal assistant. At that time the most profitable market for the company was Russia. Technical complexity of its development was that the representatives of Russian trading companies generally did not know any foreign language. It was difficult to negotiate. Schliemann took the initiative to rectify the situation and started to learn the Russian language. Soon he became fluent in it and was stationed to Russia. In 1846 Russia met Schliemann with intolerable cold. The path to his dream journey to Troy lied through the endless snow, which still had to be turned into gold. Spring brought Heinrich Schliemann fabulous profits. He started his own company and over the next few years he creates an entire trad ing empire, which specialized in the purchase of European goods in Amsterdam and selling them in Russia. It seemed the market in Russia is conquered, and Schliemann left to America, where he invested in gold mining. Profiteering gold was successful, but the outbreak of the Crimean War in Russia in 1854 opened new horizons for the company.

Property Law (Equity & Trusts) Max word limit 2250 Case Study

Property Law (Equity & Trusts) Max word limit 2250 - Case Study Example There is no such statutory provision for cohabitants; they are subject to the equitable rules of resulting and/or constructive trusts and/or promissory estoppel and may have no redress despite having made substantial contributions to the maintenance of the property and/or indirect contributions to the payment of the mortgage. This is aggravated by the lack of certainty in the law with regard to measuring acquisition and quantification of beneficial interests. The 'justice' received turns on the initial pleading of the claimant and the manner in which the household budget was allocated4. Typically a claimant who seeks an estoppel will have a broader range of remedies available from the court than someone who seeks to establish a constructive trust based on indirect contributions. This has led to inconsistency in judgments, which undermines the certainty of the law, with a subsequent increase in litigation and costs5. The Law Commission speculated on introducing a 'statutory trust' where registered beneficiaries would earn a pro rata proprietary interest rather than a personal right to be repaid the value of their relevant contribution(s), subject to evidence of gifts or loans6. Unfortunately it was felt that the scheme would not reduce the evidential burden and that it did not offer enough remedies. In particular the scheme did not fully address the lost economic opportunities following the breakdown of a relationship where the contributions were non-direct7. Other commonwealth jurisdictions have different approaches but the same issues of uncertainty and obscurity.8 It is submitted that the focus on the 'family' home is too narrow given the statistics on cohabitation and the many diverse forms which have evolved. A broader approach to shared rights in accommodation is called for. As demonstrated in the Law Commission's review of other jurisdictions waiting for the courts to develop greater flexibility will necessarily be slow, strapped as they are by an Executive still focusing on the 'family' - hence displaying a lack of understanding of the social issues - on one hand and judicial precedent on the other. Advisors also will be limited by decided cases and the increasing difficulty of obtaining legal aid to bring novel situations before the court. Further, the law is based on outmoded ideas of shared accommodation and the idea of common intention. The emphasis on status - with marriage being the ideal - seems to be holding back the development of the law in this area. It is submitted that the 'evil' to be overcome is not one's marital status, or whether or not children are brought up in a marriage, but inadequate financial provision for persons who have a legitimate expectation to be provided for. This should be the norm regardless of 'status'. One absurdity of the 'status' approach is the impact on the descendants of married versus non-married couples, where 'legitimate' children can expect to be provided for whilst 'illegitimate' children are reliant on a judge's largesse. The Civil Partnership Act 2004 ss65-68 are a step in the right direction, but only covers couples of the same gender who have undergone a prescribed ceremony. Whilst non-financial contributions are recognised, this is limited by the requirement of a contribution of a 'substantial

Consuming Architecture Essay Example | Topics and Well Written Essays - 2500 words

Consuming Architecture - Essay Example Such property developers are less concerned about the beauty aspects of the building. Property developers need to ask themselves questions such as whether or not the building will improve its surroundings. After the building has been developed it should look great one to two decades later. A good building should also attract many people and be viewed as a landmark. Everyone should also yearn to purchase a good building or reside in it. City councils and property creators should understand that it is their sole responsibility to make sure that the city space is well utilized and managed (Gieryn, 2000). This does not only apply to residential buildings but public properties such as offices and restaurants as well. City councils and property developers should be perceived as organizations that appreciate and comprehend design. The aesthetic value of a building ought to be prioritized. It is pointless to build interiors that are extremely beautiful while the exterior looks ugly. The enti re building should reflect a unanimous tale. Most developers fail to think about the beautiful aspects of buildings such as garages or stores. There is no pain in adding graphics or color on buildings. Enhancing building does not cost as much as neglecting them. The uniqueness and beauty of a building will definitely attract customers. Many building have been created with minimum commitment of design and aesthetics. There are others that try to make a few things right but not all of them. A lot needs to be done and minimum has never been enough. Most consumers are extremely conscious about design especially in the modern times. Technological advancements have opened people’s eyes and revealed that there are a lot of possibilities out there. Individuals are browsing throughout the globe and they are taking part in the concept of design. Design is not limited to specific individuals or groups any more. It is not surprising to find out that even young children understand what de sign is all about. Children also value design in everything they purchase for instance clothes, cars and even where they live. Getting it right the very first time will surely save city councils and consumers a great deal. According to Brand, buildings have forever been wholly studied in space rather than time (1995). Architects are majorly concerned about the original goals of a building. These individuals are later surprised with the outcome at the end of the day. A building somehow adapts its own existence and responds to it. Brand examines that which makes a building attractive. This author analyzes the period between the dazzling experience of a freshly built property and it final collapse. Brand’s study revealed that all buildings are somehow forced to adapt though only a few become accustomed elegantly. Buildings are known to adapt well when they are frequently renovated by those who live or use them (Ballantyne, 2002). Architects also have the capability of transformi ng their perspective of space to time in building. Buildings have the ability of looking better with time but only if they are given the opportunity. Building should be conducted in support of time but not against it (Brand, 1995). There is a big gap that has been identified by analysts regarding the expected performance of a building and its real ability. Reports have indicated for instance that buildings consume between two to three times more energy when they are occupied yet these estimates are different from the ones that were made by the designers at their initial development phase. It is undeniable that buildings that are not well developed can really turn out costly in terms of bills and extreme gas production. Occupants in turn

An Analysis Of Global Alliances

An Analysis Of Global Alliances As a matter of survival, airlines within the current environment are constantly reviewing and altering their strategies. An important component of any airlines strategy to remain viable and maintain competitive advantage in todays setting is to pool resources and share risk, known as an alliance. A broad definition of an alliance that occurs in the aviation industry is the collaboration between two or more firms that retain their autonomy during the course of their relationship (Kleymann Seristà ¶, 2004). To that end, there are certain variations of airline alliance in vogue today, in particular the Global Airline Alliance. Starting with a synopsis and identification of these alliance groups, the discussion will move to a selection and analysis of benefits and shortcomings that can be associated with global alliances from a business and consumer perspective. From here, an appreciation will be gained of the major airline alliances and typical rationale of alliance strategies. Currently, the most popular forms of coalition in the airline business are the non-equity marketing alliances known as Airline Alliance Groups (Kleymann Seristà ¶, 2004) or Global Multicarrier Alliances (Cools Roos, 2005). At the present time, the main global multicarrier alliance networks are Star Alliance, One World, and Skyteam (UBM, 2010). These alliances are predominantly a massive global network of multilateral codesharing and joint resource Air Service Agreements (ASAs) between carriers. This allows a central point of contact for the passenger to ensure a convenient, smooth and efficient worldwide travel experience (Star Alliance, 1997). Although individual airlines are aligned under the umbrella of a single corporate entity, distinct airline brand identities and cultures are retained. These alliances have set out to revolutionise seamless air travel for the international passenger from hub to hub and beyond. Additionally, the synergies created were only possible due to ast ute governance of previously implausible collaboration. To that end, airline conglomerates now understand The best way to generate real business growth and expansion is by forging the appropriate strategic partnerships (Borovich Yeheskel, 2001). From an airline business perspective, membership in a global alliance has one distinct, instantaneous and strategic advantage. Almost overnight, all member airlines geographic route structures will have expanded without costly capital investment in infrastructure and assets. This allows airlines to service routes that were previously deemed non-profitable or inaccessible, albeit on other alliance members aircraft. This complementary alliance (Oum Park, 1997, as cited in Chen Ross, 2000, p. 328) has the flow on effect of generating untapped markets within the domestic environment and yielding higher load factors for all alliance members aircraft operations. Henceforth, this produces larger revenues which in turn diminishes overhead costs and maintains more efficient airlines by lowering unit cost base (Doganis 2001, p. 76). While this contributes to diversification and larger profit margins for collaborating airlines, the traveller can be confident airfare cost will remain relativel y reasonable assuming competition remains viable on any given route. This is a beneficial outcome for all involved, both airline businesses and the consumer. A comparable example where alliances between two airlines operating on the same route is however, considered anti-competitive (Chen Ross, 2000, p 328). Here the competing airlines could strike a codeshare accord, typically after a tenuously long and protracted battle attempting to gain market share. This is routinely known as a parallel alliance (Oum Park 1996, p. 190), however this is unfortunately likely to result in cartel type price fixing. This form of alliance generally benefits the airlines as it narrows competition and has a propensity to create a higher demand for a particular service, hence higher airfares (Chen Ross, 2000, p 328). Conversely, the pre-alliance scenario utilising capacity dumping (NZ Parliament, 2006), where supply exceeds demand, only profits the consumer with ridiculously low and unsustainable airfares. This invariably serves to strengthen the dominant market leaders position by financially eliminating the competition in the long term. These types of al liance are inherent of predatory behaviour with very little consumer benefit and require antitrust immunity (Bilotkach, 2005, p. 168). An example of this type of arrangement within the global alliance networks does exist, although on the exceedingly competitive North Atlantic route between Lufthansa and United Airlines (Kleymann Seristà ¶, 2004, p. 23). While codesharing is one weapon with which to condense costs, create better margins and maintain a reasonably priced service, it is not the only resource available to benefit allying partners and the consumer. One only needs to visit any of the global airline networks websites to see a large scale joint marketing experience. Consequently, Extensive market presence plays an essential role in major airlines plans for survival and prosperity (Kleymann Seristà ¶, 2004, p. 113), and this influence is an effective tool when multiple powerful brands are combined. For the smaller airlines within the alliance groups, association with some of the mega-carriers alone is a sufficient marketing device to increase recognition and augment passenger numbers. This is simply a case of if passengers do not find you, they will not fly you (Bammer, 2000, as cited in Kleymann Seristà ¶, 2004, p. 121). For the bigger carriers in the group, enhanced economies of scale (Doganis, 2001, p. 76), scope and d ensity (Kleymann Seristà ¶, 2004, p. 39) beckon, to provide growth quickly while mitigating a host of regulatory and economic barriers. This coincides with the global alliance concept To contribute to the long-term profitability of its members beyond their individual capabilities (Star Alliance, 2010, p. 6). Another advantage of such extensive market sway is the collective consumable and asset purchasing power. Doganis states, the Star Alliance group is estimated to save between five to seven percent each year with this strategy (2001, p. 78). In contrast, these combined marketing regimens can be inflexible and force a loss of individual brand identity. As the global alliance brand builds its own characteristics, it will be perceived by the customer to deliver a certain expectation, and if not all of the alliance members fit the model, they may be forced to compromise their own identities to conform, or risk being extricated. This is known as the domino effect (Kleymann Seristà ¶, 2004, p. 17). The airlines are not the sole profiteer from this vast marketing onslaught. Customer satisfaction, retention and relationship quality is the target of any marketing strategy, and with immensely large global brands and reputations at risk, standards will always be under scrutiny. The consumer perception of these alliance groups is that of a seal of quality (Kleymann Seristà ¶, 2004, p. 39), and all members are logically required to exact some consistency over the service spectrum. To that end, the global alliance groups have combined value adding resources to meet or exceed the expectations of the high value international traveller (Star Alliance, 2010, p. 6). Some pertinent examples are: priority check-in, lounge access, additional baggage allowances, priority boarding, global ticketing, common terminals and priority baggage handling. As aforementioned, the consistency and variation with which these additional benefits are delivered can provide a potential drawback. Products vary f rom brand to brand, for example; Air New Zealand has a premium economy seat (Star Alliance, 1997), of which not all airlines utilise. A customer that purchases this seat flying from New Zealand to Germany with alliance codeshare partner Lufthansa (McCaw, 2010), would in all likelihood be downgraded to an economy seat from England or the United States. Furthermore, differing cultures can also play a role with service delivery. Once again, the customer flying from New Zealand to Germany may enjoy the relaxed Kiwi attitude, but may be overwhelmed by the clinical and formal German approach, or vice versa. Henceforth, Kleymann and Seristà ¶ suggest successful brand image and customer fulfilment is particularly relevant to quality and consistency of service (2004, p. 121). Global alliances offer many joint benefits to consumers from airlines prospering within their own niche, which could not be possible without reliance on international partners. While the phenomenon of globalisation is a reality and people seek to condense and simplify work, time and travel experiences, global airline alliances fit the mould as a reaction to seek balance. At present, the rules of international aviation preserve sovereignty and do not endorse a truly competitive environment. While grandfathering provisions of landing rights at major airports and governmental influence in survivability of flag carriers ensues, the only room for growth from independents is to collude. At this point in time, global alliances serve the needs of both consumers and airline businesses. As with every decision, there are good and bad consequences and not all choices will gratify everyone. Global alliances endeavour to satisfy the majority, while sustaining the future of the alliance members to provide a useful service. Until all nations relax rules around freedoms of the air and airline foreign ownership, so as to furnish a genuine open skies policy, these mega-conglomerates will flourish. Word Count: 1343

WHAT I HAD TO DO: We had to create a program that would read the users :: Computer Science

WHAT I HAD TO DO: We had to create a program that would read the users input, process it and display the results. HOW I CREATED THE PROGRAM: For this tutorial I used lblrpompt, txttemperature, cmdctof, cmdftoc, and cmdexit. PERSONAL DEVELOPMENT PLAN INTRODUCTION I have been asked to prepare a personal report that addresses my approach to learning and provides a reflective account of my experiences, of carrying out a series of programming activities. The report that I will be creating is a reflection upon my collective and collaborative activities, working in a group. WEEK 3 INTRODUCTION TO PROGRAMMING AND VISUAL BASIC DIGITAL CLOCK 11th to 17th October WHAT I HAD TO DO: We had to interactively design a digital clock program. The program had to be designed in a way for objects to respond to events. HOW I CREATED THE PROGRAM I used a label to display the system time in, as the requirement was to program objects to respond to events. I used a label called lblToday because labels are containers for programs-generated messages. They have properties such as name, caption, font etc. I defined my label with the name lblToday so that I could show the correct date at the time at runtime by typing out the instruction lblToday.Caption=Time$. As the time would not change if I displayed the time on form_load I had to find an object from the tool box which looked like a clock and then I put it onto my form. I then changed the interval property to 1000, this was to indicate 1000 milliseconds. I also did this for the default event for the time object and then displayed the time in my label. MY PROBLEMS AND HOW I OVERCAME THEN Designing a digital clock program using visual basic was a very challenging but interesting task for me as I had never come across using visual basic. At first I found it a bit of a struggle to get used the program and how to use it appropriately. Even though the notes that were given were quite clear and when I read them I thought that creating the program would be easy, however when I put the notes into practice I found it quite hard. The task was quite confusing especially the coding and getting it correct, because if there was even a slight error the program would not run successfully. Another problem I faced whilst designing this program was that when I put the timer onto the form and ran the program the timer would not display correctly. So in order to solve my problems I consulted my group and